Nestled in the heart of Chongli, a town rejuvenated by the 2022 Beijing Winter Olympics, a unique establishment rises to meet the growing enthusiasm for winter sports. Cang 41, a visionary project conceptualized by a group of passionate skiers, is more than just a coffee bar—it’s a professional haven where the adrenaline of skiing meets the warmth of a community hub.
Cang 41 Technical Information
- Architects1-3: JUMGO Creative
- Location: Chongli, Hebei, China
- Topics: Coffee Shops
- Area: 270 m2
- Project Year: 2023
- Photographs: © Chuan He
The new business mode and local culture have generated new collisions and integration. The brand has invited JUMGO as one of the founders responsible for the strategic design, creating the concept of ‘North Latitude 41° Ski Cellar,’ which is the origin of the name ‘Cang 41.’
– JUMGO Creative Architects
Cang 41 Photographs
JUMGO Creative’s Architectural Vision
Designed by the innovative team at JUMGO Creative, led by Chief Designer Holy He, Cang 41 sprawls over 270 m2. This project stands as a testament to JUMGO’s expertise in strategy, brand, space design, and furnishings. It’s a space where functional design meets aesthetic brilliance.
Drawing inspiration from polar research stations, the design of Cang 41 encapsulates the essence of a “sanctuary in snow.” It’s a striking visual project in the snowy landscape of Chongli, aiming to captivate and allure visitors at first sight.
The interior of Cang 41 is a masterful play of contrasts. The design cleverly separates areas of darkness and light, transitioning from a daytime café to a nighttime bar. This spatial planning allows visitors to experience a dynamic atmosphere, depending on the time of the day. It’s a space that adapts to moods, offering a personal retreat for every customer.
Cang 41 transcends the typical business model. It’s about creating an enduring connection with customers that goes far beyond the initial marketing hype. This connection is fostered through meticulous attention to detail and an unwavering commitment to product development.
An intriguing aspect of Cang 41 is the “Seed Repository,” a series of installations by independent artists that bring a rare touch of greenery to Chongli’s winter canvas. This creative concept not only enhances the aesthetic but also uplifts the mood, creating a soothing atmosphere within the snowy setting.
The independently developed furniture at Cang 41 adds a layer of playfulness while maintaining the brand’s overall tone and style. It’s a thoughtful blend of functionality and fun, echoing the brand’s philosophy.
Cang 41 is more than a business; it’s an ideal sanctuary, a symbol of a group’s pursuit of passion and excellence. As it enjoys widespread popularity, plans are already underway for expanding this unique brand, starting from Chongli and reaching out to new horizons.
Cang 41 Plans
Cang 41 Image Gallery
About JUMGO Creative
JUMGO Creative, renowned for its innovative approach to brand space design, embodies a unique fusion of commercial value and visual communication. Since its inception, JUMGO has championed a comprehensive service philosophy that places business strategy at the forefront, centers on brand construction, and articulates these through expressive visual spaces. As a trailblazer in full-service brand space solutions in China, JUMGO stands out for its deep understanding of business operations and management from a user-centric perspective. This approach not only ensures the creation of visually stunning spaces but also guarantees that these spaces empower the brands they represent, resonating deeply with their intended audience.
Notes & Additional Credits
- Chief Designer: Holy He
- Design Team: Ciyoung Chen, Lemonda Luo, Jekker Zhang, Andy Xing
- Design Service: Strategy, Brand, Space Design, Furnishings
